je.st
news
Tag: audience
Viaccess-Orca to show audience measurement via a NEOTION CAM at IBC
2017-09-11 11:30:05| Digital TV News
Viaccess-Orca has announced that it will showcase its VO Audience Measurement Service, integrated with a NEOTION CAM, at IBC2017. The Audience Measurement Service is available to TV operators using a NEOTION CAM, embedding a standard Access Control Software (ACS).
Tags: show
audience
measurement
cam
Captive audience: could railway companies learn from the media industry?
2017-08-25 01:00:00| Railway Technology
Rail companies have access to huge audiences every day, so should they be thinking more like the media and implementing similar strategies in order to grow and develop? Exterion Media Group development director Jason Cotterrell believes that key less
Tags: media
learn
industry
companies
Tru Optik and Neustar expand audience targeting options for OTT
2017-08-23 14:30:26| Digital TV News
Tru Optik has announced a partnership with Neustar. Through the partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optiks OTT Marketing Cloud.
Tags: options
expand
audience
optik
Tru Optik and Lotame partner on connected TV audience targeting
2017-07-18 14:30:23| Digital TV News
Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotames global, first-party data and audience segments through Tru Optiks OTT Marketing Cloud.
Tags: partner
audience
connected
optik
Meetrics & SpotX bring video audience verification & attention data to advertisers
2017-07-03 23:00:32| Digital TV News
Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the globe.
Sites : [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] next »