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Tag: audience
Next-Gen TV audience measurement pioneered in Phoenix Model Market project
2019-04-04 16:10:23| Digital TV News
Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
Tags: project
market
model
audience
Nielsen audience measurement watermark transmitted over ATSC 3.0
2019-04-03 18:00:17| Digital TV News
The NAB has announced the successful transmission of a Nielsen audience measurement watermark inaudible signals in a programs audio that helps identify the program for audience measurement purposes using the new ATSC 3.0 broadcast transmission standard.
Tags: audience
measurement
transmitted
nielsen
Tru Optik makes Oracle audience data available to OTT/CTV advertisers
2019-03-28 14:10:26| Digital TV News
Tru Optik has announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.
Tags: data
makes
audience
oracle
Nielsen audience measurement accredited by MRC for Mexico
2019-03-27 15:20:09| Digital TV News
Nielsen has announced that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
Tags: mexico
audience
measurement
nielsen
Simplestream integrates BARB audience measurement for the UK
2019-03-26 17:00:11| Digital TV News
Simplestream has announced that it has integrated BARBs Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices.
Tags: uk
audience
measurement
integrates
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