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Tag: audience
Discovery Communications selects TiVo Audience Works for Marketing
2017-11-01 14:30:56| Digital TV News
Discovery Communications has selected TiVos (NASDAQ: TIVO) Audience Works for Marketing, an inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans.
Tags: works
marketing
communications
audience
RiksTV deploys AdScribe audience measurement and analytics
2017-10-10 09:30:46| Digital TV News
AdScribe has announced that RiksTV has deployed its audience measurement and analytics tool AdScribe Audience to accurately measure live TV; time-shift TV; catch-up TV; and VOD content viewed on connected set-top boxes; Android apps; and iOS devices.
Tags: audience
measurement
analytics
deploys
Médiamétrie and Tape Consultancy present multiscreen audience measurement data
2017-10-03 13:00:48| Digital TV News
According to Médiamétrie, in the top 5 countries in Europe people watched on average 3 hours and 48 minutes per day per person on the main TV in the first half of 2017. However internet viewing has enjoyed growing success in video consumption.
Tags: data
present
audience
tape
Kantar Media and TechEdge create audience analytics software unit
2017-10-02 17:20:20| Digital TV News
Kantar Media and TechEdge have announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Medias software portfolio and cements the organisations audience software analytics offering to bring new innovations to market.
Tags: software
media
create
unit
Lotame brings audience intelligence to television & video
2017-09-25 16:00:43| Digital TV News
Lotame has announced the launch of its aiTV suite of products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame's newly formed aiTV division.
Tags: video
television
audience
intelligence
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