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Tag: coke
Diet Coke sales slip: Here's why we stopped drinking it
2015-03-30 14:20:54| Beverages - Topix.net
Diet drinks are going out of style - people who drink fizzy drinks want their carbonated beverage to be full of calories Diet Coke used to be the coolest beverage on the block, favoured by celebrities such as Taylor Swift, Helena Bonham Carter and Grace from Will and Grace. If you don't believe us, look at this Tumblr .
Coca-Cola Amatil banking on lift from Coke Life
2015-03-29 19:14:32| Beverages - Topix.net
After a 23-year career with Coca-Cola, Barry O'Connell has arguably swallowed more soft drinks than the average consumer. But when the head of Coca-Cola Amatil's Australian non-alcoholic beverages business undertook a blind taste test of the bottler's newest product, Coke Life, he failed to distinguish between "classic" Coke and its stevia-sweetened spin-off.
Coke Consolidated celebrates $12M milestone on its westward march
2015-03-28 08:52:29| Beverages - Topix.net
Coca-Cola Bottling Co. Consolidated this week made its formal debut as the exclusive Coke bottler for Louisville, Ky., with the grand opening of a sales and distribution center there.
Tags: march
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milestone
From new logos to New Coke: when corporations make mistakes
2015-03-27 12:08:44| Beverages - Topix.net
In this March 18, 2015 photo, a Starbucks barista holds an iced tea drink with a "Race Together" sticker on it at a Starbucks store in Seattle.
Tags: when
make
logos
corporations
With much to be unhappy about, Coke is dropping 'happiness' ad campaign
2015-03-27 03:47:09| Beverages - Topix.net
Even though they've spent tens of millions of dollars on it over six years; even though they've run it in print, broadcast and digital media in more than 200 markets worldwide; and even though they went so far as to record a single of its theme song , it appears that Coca-Cola's no longer happy with its "Open Happiness" ad campaign. "The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu; FCB in South Africa; Martin Mercado; McCann in Madrid; Ogilvy; Santo; Sra Rushmore; and The Cyranos," Adweek reported March 23. Maybe it's because their new chief marketing officer, Marcos de Quinto, had a case of the New Broom Syndrome.
Tags: campaign
happiness
dropping
coke
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