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Walmart, P&G, Coke Win Top Shopper Marketing Awards

2015-03-18 22:56:34| Beverages - Topix.net

While the world of end-caps and shelf signage may not get much attention from the creative community, shopper marketing truly drives sales. And this year, some of the most powerful campaigns were cooked up by Walmart, Procter & Gamble, and Coca-Cola, making them among the biggest winners of the Shopper Marketing Effie Awards.

Tags: top marketing win awards

 

5 Songs of Rum & Coke, from The Andrews Sisters to R. Kelly, but Not Really Gloria Estefan

2015-03-17 00:55:56| Beverages - Topix.net

Pitbull and Kesha topped the Billboard Hot 100 during 2013 with "Timber," a single dedicated to drinking and carrying on accordingly. They were obviously not the first act to top the charts with a song about alcohol.

Tags: not really songs kelly

 
 

Is Coke a healthy snack?

2015-03-16 12:22:08| Beverages - Topix.net

If a column in honor of heart health suggests a can of Coke as a snack, you might want to read the fine print. The world's biggest beverage maker is working with fitness and nutrition experts who suggest its cola as a healthy treat.

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Next Time You Crack Open a Diet Coke, Take a Close Look at the Can - It Should Look a Bit Different

2015-03-15 02:05:24| Beverages - Topix.net

The Coca-Cola Company has started rolling out a new universal can design in various markets as part of an attempt to solidify a "single brand." In the U.S., the change means that the "Diet Coke" and Coca-Cola Zero" words are spelled horizontal on the can.

Tags: a the time should

 

Coke CEO's declined bonus not enough for pay critic Winters

2015-03-14 00:53:01| Beverages - Topix.net

A decision by Coca-Cola Co's chief executive to decline his 2014 bonus did not go far enough, a well-known pay critic said Friday, indicating the company could face more scrutiny of its compensation ahead of its shareholder meeting this spring. While Coke Chairman and Chief Executive Muhtar Kent declined a $2.5 million bonus, that amount was offset by increases in the value of his stock-based awards, said David Winters, whose Wintergreen Advisers owns about 2.5 million Coke shares.

Tags: pay bonus declined critic

 

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