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Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director, malts, Ian Taylor

2018-10-25 17:35:00| Daily beverage news and comment - from just-drinks.com

Today, Bacardi released a 51-year-old whisky from its Craigellachie single malt distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, global brand director, malts, Ian Taylor outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts. The company acquired Aberfeldy, Royal Brackla, Aultmore, The Deveron and Craigellachie as part of John Dewar & Sons in 1998, and launched them in 2014.

Tags: free single age global

 

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

2018-10-25 17:35:00| Daily beverage news and comment - from just-drinks.com

Today, Bacardi has released a 51-year-old single malt Scotch from its Craigellachie distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, the company's global brand director for malts, Ian Taylor, outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts.

Tags: for free single age

 
 

Coach is the latest brand to go fur-free

2018-10-23 13:41:00| Daily apparel & textile news and comment - from just-style.com

Accessories business Tapestry has announced its Coach brand will no longer use real fur in its products, pledging to phase fur out completely by the debut of its autumn 2019 collection.

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Kleenex bins 'Mansize' tissue brand

2018-10-18 10:30:46| BBC News | Business | UK Edition

People complained that the branding, which has been in use for 60 years, was sexist.

Tags: brand tissue bins kleenex

 

ID Label launches new website and brand image

2018-10-16 16:57:00| Label and Narrow Web Breaking News

The new logo mark is a nod to a colorful two-dimensional bar code image.

Tags: image website brand label

 

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