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GM: Cadillac to be lead EV brand; new global BEV3 architecture

2019-01-12 12:57:03| Green Car Congress

Tags: global lead brand architecture

 

KPN to phase out second brands, bring everything under main brand

2019-01-10 10:30:00| Telecompaper Headlines

(Telecompaper) KPN plans to eventually eliminate its subsidiary brands and focus on the KPN brand and bundled services for Dutch households and companies. No time frame has yet been announced. The changes will affect consumer brands Telfort and XS4ALL and business brands Telfort Zakelijk and Yes Telecom. Mobile unit Simyo was not mentioned. Nothing is expected to change for customers. 

Tags: under main brand bring

 
 

Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation

2019-01-10 01:00:00| Beverage industry market research - from just-drinks.com

Diet Coke underwent a relaunch at the start of 2018 to address years of slow decline. With a new can design, look, and flavor options, and a Millennial-focused marketing campaign, the brand reversed i

Tags: new case study brand

 

Domino releases new brand video

2019-01-08 18:58:00| Label and Narrow Web Breaking News

The video introduces the company's new K600i dual bar, dual speed digital UV inkjet printer.

Tags: video brand releases domino

 

Luxury no longer just about the brand - Piper-Heidsieck global executive director

2019-01-07 16:24:00| Daily beverage news and comment - from just-drinks.com

The executive director for Champagne house Piper-Heidsieck has said the nature of the luxury market is changing, as the sector looks to align with today's consumers.

Tags: global director brand longer

 

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