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Is Heineken risking its brand image with new H41 beer? - Comment

2016-03-17 13:47:00| Daily beverage news and comment - from just-drinks.com

It takes a lot for Heineken to meddle with its hard-won brand equity. So when it does, it's worth paying attention to the reasons why.

Tags: comment image brand beer

 

PPG Updates Brand, Launches Global Marketing Campaign

2016-03-17 06:00:00| Coatings World Breaking News

Tags: global marketing brand updates

 
 

How to Make Your Personal Brand Famous with Guest, CEO Jobi Tyson on Shedding the Bitch Radio

2016-03-15 12:46:41| Beverages - Topix.net

March 14, 2016 - PRLog -- Radio host Bernadette Boas welcomes Jobi Tyson, CEO of Starstruck Ventures, and renowned Branding Expert for women in sports, entertainment and entrepreneurship. Jobi is the author of the e-Book "Professional Athletes Guide: How Not to End Up Broke After The Game," which encourages brand development for professional athletes and provides a guide for rookie transition programs.

Tags: make personal radio brand

 

Dr Pepper Snapple rolls out 'unique' label campaign for brand Dr Pepper

2016-03-15 11:35:00| Daily beverage news and comment - from just-drinks.com

Dr Pepper Snapple Group is to release hundreds of different labels for its Dr Pepper bottles in the US, as part of a campaign to attract Millennials. 

Tags: unique brand label campaign

 

Australia's Dick Smith brand saved

2016-03-15 03:46:47| BBC News | Business | UK Edition

The brand behind the struggling Australian electronics retail stores Dick Smith has been scooped up by online retail entrepreneur Ruslan Kogan.

Tags: brand smith saved dick

 

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