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PepsiCo on Gatorade: Innovation, brand legitimacy, and keeping ahead of the competition

2016-02-16 12:52:04| Beverages - Topix.net

Gatorade's efforts in innovation, and its popularity with athletes, will continue to set the brand apart from emerging competitors who try and attack the brand on price, says PepsiCo CEO Indra Nooyi. Speaking during PepsiCo's FY2015 earnings call, Nooyi championed 'very good' innovation from the global sports drink and sports performance brand.

Tags: the brand keeping ahead

 

Horizon Solutions Unveils New Brand Identity And Launches New Website

2016-02-16 05:42:26| econline Home Page

Horizon Solutions, a wholesale distributor of electrical and industrial products and services across New England and upstateNew York, recently introduced its new corporate brand identity and website

Tags: new website brand solutions

 
 

Mondelez Rumored to Be Selling Off Phildelphia Cream Cheese Brand

2016-02-15 21:28:00| Food Processing

Mondelez International is said to be selling the rights to its Philadelphia cream cheese brand as part of a broader $3-billion grocery brand divestiture.

Tags: brand selling cream cheese

 

Nature Valley Brand Grows

2016-02-15 16:20:18| Food Processing

The snack maker introduce a strong lineup of new products for breakfast and all-day snacking.

Tags: brand nature valley grows

 

US Q4 in brief: Iconix Brand Group, Finish Line, Phoenix Footwear, Oxford Industries

2016-02-11 10:44:00| Daily apparel & textile news and comment - from just-style.com

In the most recent fourth-quarter filings from US apparel brands and retailers, Oxford Industries hailed 2015 as "a good year", while New York & Co moved to a fourth-quarter profit. However, Iconix Brand Group cut its outlook after swinging to a loss, Finish Line saw its net profit plummet 90%, and Phoenix Footwear saw its net loss widen. Cato Corp warned 2016 could be a difficult year, while Aeropostale revealed it is exploring exploring strategic options, which could include a sale or restructuring, after seeing its fourth-quarter net loss widen.

Tags: group line brand industries

 

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