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Greek incumbent ditches OTE brand

2015-09-25 02:00:00| Total Telecom industry news

Telco to adopt Cosmote name across its operations in the coming months.

Tags: brand greek incumbent ote

 

Kenneth Cole Is Revamping Its Brand Identity by Embracing Its Activist Past

2015-09-24 14:23:46| Footwear - Topix.net

For years, Kenneth Cole has used his fashion brand's advertising to raise awareness of various social causes - in the early years , it was AIDS awareness and more recently, gun control - often with provocative, cheeky puns. Now the 32-year-old brand is getting a refresh, with a new logo and campaign, and embedding that social cause-focus into its brand identity.

Tags: its past brand identity

 
 

Skol leapfrogs Corona as 'most valuable brand in Latin America'

2015-09-23 18:03:26| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev's Skol is the most valuable brand in Latin America, according to BrandZ's Top 50 Most Valuable Latin American Brands.

Tags: america brand latin valuable

 

ARCADIS Now Is Single Brand for Global Firms Acquired Units

2015-09-23 17:29:46| ENR.com: Headline News

The rebranding is the firm's first in two decades.

Tags: single global brand units

 

K-C\'s Poise Brand Introduces Impressa Bladder Supports

2015-09-23 07:00:00| Nonwovens Industry Breaking News

Available in three sizes, bladder supports are first over-the-counter internal device for stress urinary incontinence.

Tags: brand supports introduces bladder

 

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