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Tag: brand
Does your brand speak to Generation Z? How to inspire loyalty in the new 'me' generation - Analysis
2015-09-17 14:12:00| Daily beverage news and comment - from just-drinks.com
There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get customers to be loyal to your brand?
Tags: me
analysis
brand
generation
Sponsored Content: With Banks, There's a Brand Battle on Every Corner
2015-09-17 13:52:34| Paper - Topix.net
When you're in a mad dash for cash, there is nothing more frustrating than a confusing landscape of ATMs. Should you hike the few blocks to your own bank's ATM, or pay up for the convenience of the one across the street? And is your phone even pointing you in the right direction? What if you get to the other location, and there is no ATM? Worse, perhaps you're looking for a full-service option, and the info is wrong.
Tags: content
brand
sponsored
corner
Trinity signs Beckham for Kent & Curwen brand
2015-09-16 15:10:00| Daily apparel & textile news and comment - from just-style.com
A branding partnership agreed last year between Hong Kong-listed Global Brands Group and David Beckham will see the former England footballer front a clothing line by menswear brand Kent & Curwen.
Tags: brand
signs
kent
trinity
UPDATE: Joe's jeans brand completes $80m sale
2015-09-15 13:04:55| Daily apparel & textile news and comment - from just-style.com
Joe's Jeans Inc has completed the $80m sale of its Joe's brand and business to Sequential Brands Group and Hong Kong based Global Brands Group.
Sherry category rolls out global brand strategy
2015-09-15 12:58:00| Daily beverage news and comment - from just-drinks.com
The trade body for the Sherry sector has launched a global brand strategy designed to remind consumers that Sherry is a wine.
Tags: category
global
brand
strategy
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