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Pernod Ricard gives Malibu Millennial-targeted pack upgrade

2019-06-26 14:14:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has released details of a packaging refresh for its rum-based spirit drink, Malibu.

Tags: pack upgrade malibu ricard

 

Pernod Ricard closes Malfy buy, hands brand to The Gin Hub

2019-06-21 13:52:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has completed the acquisition of Malfy and has dropped the gin brand into its The Gin Hub division.

Tags: buy brand hands hub

 
 

Pernod Ricard brings back low-alcohol Brancott Estate Flight after four-year hiatus

2019-06-21 13:23:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has relaunched its lower-alcohol Brancott Estate Flight in the UK four years after it was last available.

Tags: back estate flight brings

 

Pernod Ricard is back in Kentucky with Rabbit Hole Whiskey, but why did it ever leave? - Comment

2019-06-14 16:43:00| Daily beverage news and comment - from just-drinks.com

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisville's Rabbit Hole Whiskey, the question is not why the group has returned to the Kentucky Bourbon category, the real puzzle is, why did it exit in the first place?

Tags: it back comment leave

 

Pernod Ricard returns to Kentucky Bourbon with Rabbit Hole Whiskey stake purchase - market data

2019-06-14 14:31:00| Daily beverage news and comment - from just-drinks.com

The US unit of Pernod Ricard has acquired majority control of Rabbit Hole Whiskey, marking the group's return to the Kentucky Bourbon category after a ten-year hiatus.

Tags: data market purchase returns

 

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