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Pernod Ricard gives Malibu Millennial-targeted pack upgrade
2019-06-26 14:14:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has released details of a packaging refresh for its rum-based spirit drink, Malibu.
Tags: pack
upgrade
malibu
ricard
Pernod Ricard closes Malfy buy, hands brand to The Gin Hub
2019-06-21 13:52:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has completed the acquisition of Malfy and has dropped the gin brand into its The Gin Hub division.
Pernod Ricard brings back low-alcohol Brancott Estate Flight after four-year hiatus
2019-06-21 13:23:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has relaunched its lower-alcohol Brancott Estate Flight in the UK four years after it was last available.
Tags: back
estate
flight
brings
Pernod Ricard is back in Kentucky with Rabbit Hole Whiskey, but why did it ever leave? - Comment
2019-06-14 16:43:00| Daily beverage news and comment - from just-drinks.com
Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisville's Rabbit Hole Whiskey, the question is not why the group has returned to the Kentucky Bourbon category, the real puzzle is, why did it exit in the first place?
Pernod Ricard returns to Kentucky Bourbon with Rabbit Hole Whiskey stake purchase - market data
2019-06-14 14:31:00| Daily beverage news and comment - from just-drinks.com
The US unit of Pernod Ricard has acquired majority control of Rabbit Hole Whiskey, marking the group's return to the Kentucky Bourbon category after a ten-year hiatus.
Tags: data
market
purchase
returns
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