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Abercrombie & Fitch employees embrace death of sexualised dress code

2015-04-27 14:21:12| Apparel - Topix.net

Just in time for warmer weather, the clothing retailer Abercrombie & Fitch is changing its look. Gone are the half-naked men, also known as beefcakes, who used to greet customers at the company's US stores.

Tags: code death employees dress

 

Abercrombie and Fitch to ban semi-naked models as they ditch sexy image after sales slump

2015-04-26 13:12:39| Apparel - Topix.net

Famed for its iconic images of shirtless men with rock hard abs, the designer brand plans to 'diversify' its look to win back custom Clothing brand Abercombie and Fitch will end their 'sexualised marketing' after years of using semi-naked men to promote their goods after a drop in sales. Hot-bod collection: A passerby takes a picture of Abercrombie & Fitch models outside the A&F store in Knightsbridge, Singapore But now stores, and those of sister brand Hollister will ditch photos of superbly toned half-naked men in a bid to win back shoppers who have moved on from buying their clothes.

Tags: image sales models sexy

 
 

Sex no longer sells for Abercrombie

2015-04-25 20:38:07| Apparel - Topix.net

RETAILER Abercrombie & Fitch has said it will end the 'sexualised marketing' it is famous for, which means no more shirtless greeters at their stores. YOU could be ticking off a whole heap of people around you without even knowing it.

Tags: sex longer sells abercrombie

 

Abercrombie & Fitch Changes Course, Punk'd Returns, and 5 More...

2015-04-25 08:08:36| Apparel - Topix.net

Which means next time you get attitude from a salesperson at the retailer, they may be slightly less attractive. - Everything old is new again! More specifically, the television show that pranked your favorite celebrities, Punk'd , is returning.

Tags: more returns fitch abercrombie

 

Taking the abs out of Abercrombie, teen retailer ditches beefcake models, racy ads

2015-04-25 00:54:15| Apparel - Topix.net

The New Albany, Ohio-based company, which operates stores under its namesake brand and Hollister, announced Friday that store associates will not be hired "based on body type or physical attractiveness" and it will no longer call them "models" but "brand representatives." It also said that its employees can be more individualistic when they dress, ditching its "look policy," which banned eyeliner and certain hair styles among other things.

Tags: taking models ads teen

 

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