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Tag: marketing
Genomics data adds value to premium Angus marketing program
2015-11-04 18:04:03| Beef
In just a few short years, genomic testing has proven itself as an important new management tool for forward-thinking commercial cattle p read more
Tags: data
program
marketing
premium
How marketing the Canadian Pacific Railway built, and branded, a nation
2015-11-04 09:22:22| Railroads - Topix.net
OTTAWA - When the last spike was driven into the Canadian Pacific Railway in 1885, the company that had connected Canada from coast to coast faced a whole new challenge: generating traffic on the line.
Tags: marketing
built
nation
pacific
Digital drinks marketing rules to cause EU headache
2015-11-03 14:35:00| Daily beverage news and comment - from just-drinks.com
Digital marketing will be a regulatory "battleground" in the next few years as the European Union attempts to deal with its implications for alcohol, the head of SpiritsEurope has said.
Tags: digital
marketing
rules
drinks
Digital marketing and the search for "brand warmth" - Interview, co-founder of Nation, Tom Kile-Hartshorn
2015-11-02 18:16:00| Daily beverage news and comment - from just-drinks.com
Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.
Tags: search
digital
marketing
brand
Siemon Appoints Betsy Conroy as Global Marketing Communications Manager
2015-11-02 14:05:00| Siemon Press Release Feed
Siemon is pleased to announce that Betsy Conroy has joined the company as global marketing communications manager...
Tags: global
marketing
manager
communications
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