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Genomics data adds value to premium Angus marketing program

2015-11-04 18:04:03| Beef

In just a few short years, genomic testing has proven itself as an important new management tool for forward-thinking commercial cattle p read more

Tags: data program marketing premium

 

How marketing the Canadian Pacific Railway built, and branded, a nation

2015-11-04 09:22:22| Railroads - Topix.net

OTTAWA - When the last spike was driven into the Canadian Pacific Railway in 1885, the company that had connected Canada from coast to coast faced a whole new challenge: generating traffic on the line.

Tags: marketing built nation pacific

 
 

Digital drinks marketing rules to cause EU headache

2015-11-03 14:35:00| Daily beverage news and comment - from just-drinks.com

Digital marketing will be a regulatory "battleground" in the next few years as the European Union attempts to deal with its implications for alcohol, the head of SpiritsEurope has said.

Tags: digital marketing rules drinks

 

Digital marketing and the search for "brand warmth" - Interview, co-founder of Nation, Tom Kile-Hartshorn

2015-11-02 18:16:00| Daily beverage news and comment - from just-drinks.com

Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms. 

Tags: search digital marketing brand

 

Siemon Appoints Betsy Conroy as Global Marketing Communications Manager

2015-11-02 14:05:00| Siemon Press Release Feed

Siemon is pleased to announce that Betsy Conroy has joined the company as global marketing communications manager...

Tags: global marketing manager communications

 

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