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Maserati's global marketing chief Chehab resigns

2015-10-04 23:43:31| Automakers - Topix.net

Chehab: Widely praised as the creative force behind Chrysler's highly successful Super Bowl commercials in 2011 and 2012 featuring Eminem and Clint Eastwood. Photo credit: BLOOMBERG DETROIT -- Saad Chehab -- Maserati's global chief marketing officer and the creative force behind several of Fiat Chrysler's celebrated Super Bowl ads -- has resigned.

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Quinton Hildebrand exits sugar stage with industry still bitterly divided on marketing

2015-10-01 09:26:33| Sugar Industry News

Quinton Hildebrand exits sugar stage with industry still bitterly divided on marketing

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Stoli appoints international marketing director

2015-09-30 13:13:00| Daily beverage news and comment - from just-drinks.com

SPI's vodka arm Stoli Group has promoted Lars Vestbirk to the role of international marketing director, effective immediately.

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Top 8 digital marketing tips for real estate agents

2015-09-29 19:41:22| Real Estate - Topix.net

Our recent digital marketing special report uncovered a wealth of information. We asked real estate agents and brokers who consider themselves digital marketing experts to share their top tips for agents just getting off the ground with digital marketing; here's what they had to say.

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How Is UGC Changing Content Marketing?

2015-09-29 16:11:33| Beverages - Topix.net

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. "User-generated content" may have become a clichd marketing buzzword, but it's still one that resonates enough with consumers to have shifted the nature of content marketing.

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