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Coca-Cola Consolidates Marketing for Most Well-Known Drinks

2016-01-19 13:50:55| Beverages - Topix.net

Coca-Cola , under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme. The company announced in Paris Tuesday that the campaign, called "Taste the Feeling," will unite Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life.

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Coca-Cola Co pulls Coke range together for 'One Brand' marketing position

2016-01-19 13:02:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola has repositioned the marketing strategy for its namesake CSD range, bringing together the global positioning of Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life.

Tags: range position marketing brand

 
 

Mahr Federal Names J. Robin Palermo Director of Marketing and Customer Service

2016-01-19 11:31:07| Industrial Newsroom - All News for Today

PROVIDENCE, RI  Mahr Federal has named veteran communications professional J. Robin Palermo as Director of Marketing and Customer Service. Headquartered in Providence, RI, and a member of the international Mahr Group, Mahr Federal is a world leader in providing dimensional metrology equipment, from simple and...

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Home And Commercial Electrician In Pittsburgh, PA, Boosts Local Economy Via Web Marketing Tactics

2016-01-19 02:24:32| econline Home Page

Home and business owners in and around Pittsburgh will soon have another opportunity to support the region’s economy while also getting their electrical service needs met at a high level. Locally owned business Allegheny LED Lighting, LLC, is partnering with the online marketing specialists at Prospect Genius to improve its Web site’s visibility and accessibility to area residents

Tags: home web local marketing

 

Understanding AMS Withdrawal of Two Voluntary Marketing Claim Standards

2016-01-15 21:10:13| National Farmers Union

NFU Note: USDA AMS withdrew their grass-fed standard earlier this week and there were a lot of questions from NFU members. NFU reached out directly to the source to find out more about how this impacts producers. FSIS has committed to ensuring that all grass-fed claims remain truthful. Read more from AMS Deputy Administrator Craig Morris in

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