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How Ford Seized the Dress Color Moment to Create Most Successful Real Time Marketing Campaign

2015-08-13 23:26:01| AutomotiveDigest.com - Automotive Industry News

What OEM has produced the most successful use of Real Time or Live marketing on line? When Tania Yuki, CEO of Shareablee, was asked she immediately related how Ford jumped into the Dress Color Debate on line [Remember that?] and created a cultural moment that got people engaged and excitedand sold Fords. Ford and other OEM brands have moved to Real time marketing by powerful seizing what Tania calls cultural moments that excite, engage and grab people attention in a fun and clever way. In two minutes, you will be inspired to be quick, nimble and fluid when you see similar opportunities on Twitter, Facebook and Instagram to jump in real time marketing communications. The Article How Ford Seized the Dress Color Moment to Create Most Successful Real Time Marketing Campaign appeared first on Automotive Digest.

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Campaigner Email Marketing Wins Gold Stevie Award in 2015...

2015-08-13 21:54:34| Telecom - Topix.net

The International Business Awards are the world's premier business awards program. All individuals and organizations worldwide - public and private, for-profit and non-profit, large and small - are eligible to submit nominations.

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Guy Hudson Joins Aerovox Corp as Director of Sales & Marketing

2015-08-12 12:31:07| Industrial Newsroom - All News for Today

New Bedford, MA  - Aerovox Corp. has announced that Guy Hudson has joined the company as Director of Sales and Marketing. Guy has over 20 years sales and marketing experience in the energy and electronics industries. Before joining Aerovox, Guy was Director of Sales Marketing at Lishen International, Inc., where...

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Hyundai Motor America Names Dean Evans Chief Marketing Officer

2015-08-11 10:22:36| Automakers - Topix.net

Aug. 10, 2015: Hyundai Motor America today announced that Dean Evans has been named its vice president/chief marketing officer. Evans, former chief marketing officer of Subaru of America, will be responsible for all Hyundai marketing and advertising activities in the United States.

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2015's top value-based marketing programs for U.S. beef producers

2015-08-10 12:00:00| Beef

Here are the latest listings of the U.S. beef industrys top value-based marketing alliances for cattle and calves. This 2015 edition is the 18th annual listing by BEEF magazine and includes a total of 23 programs categorized by consumer-based programs and calf-based programs. read more

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