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Suntory unveils GBP6m Ribena marketing push

2015-07-10 17:14:00| Daily beverage news and comment - from just-drinks.com

Suntory soft drinks brand Ribena is launching a GBP6m (US$9.3m) marketing campaign aimed especially at consumers aged 16 to 34.

Tags: marketing push unveils suntory

 

Treasury lines up marketing push for Beringer wines

2015-07-09 17:46:00| Daily beverage news and comment - from just-drinks.com

Treasury Wine Estates has repackaged its Beringer Founders' Estate wines ahead of an advertising campaign on the Food Network in the US.

Tags: marketing lines push treasury

 
 

E. Craig Stacey, Marketing Analytics Pioneer, Joins in4mation insights' Senior Leadership Team

2015-07-09 09:39:59| Beverages - Topix.net

Most recently, Craig was the founding partner of the Marketing Productivity Group, a firm specializing in state-of-the-science marketing analytics. He is also the founder of the Institute for Marketing Productivity.

Tags: team marketing senior leadership

 

SC high court further reduces penalty in drug marketing case

2015-07-08 19:22:31| Biotech - Topix.net

South Carolina's highest court has further reduced the penalty against a Johnson & Johnson subsidiary accused of deceptive drug marketing. In 2011, a trial court ordered the drug maker to pay $327 million, saying Janssen broke the law by downplaying to doctors the links between diabetes and Risperdal and by improperly claiming the drug was safer than competing medications.

Tags: high case marketing court

 

SC high court further reduces penalty in drug marketing case

2015-07-08 19:22:30| Biotech - Topix.net

South Carolina's highest court on Wednesday further reduced the penalty against a Johnson & Johnson subsidiary accused of deceptive marketing of an anti-psychotic drug. In its ruling, the state Supreme Court ordered Janssen Pharmaceutica, Inc., to pay about $124 million - more than $200 million less than the original penalty amount.

Tags: high case marketing court

 

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