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Tag: marketing
Suntory unveils GBP6m Ribena marketing push
2015-07-10 17:14:00| Daily beverage news and comment - from just-drinks.com
Suntory soft drinks brand Ribena is launching a GBP6m (US$9.3m) marketing campaign aimed especially at consumers aged 16 to 34.
Tags: marketing
push
unveils
suntory
Treasury lines up marketing push for Beringer wines
2015-07-09 17:46:00| Daily beverage news and comment - from just-drinks.com
Treasury Wine Estates has repackaged its Beringer Founders' Estate wines ahead of an advertising campaign on the Food Network in the US.
Tags: marketing
lines
push
treasury
E. Craig Stacey, Marketing Analytics Pioneer, Joins in4mation insights' Senior Leadership Team
2015-07-09 09:39:59| Beverages - Topix.net
Most recently, Craig was the founding partner of the Marketing Productivity Group, a firm specializing in state-of-the-science marketing analytics. He is also the founder of the Institute for Marketing Productivity.
Tags: team
marketing
senior
leadership
SC high court further reduces penalty in drug marketing case
2015-07-08 19:22:31| Biotech - Topix.net
South Carolina's highest court has further reduced the penalty against a Johnson & Johnson subsidiary accused of deceptive drug marketing. In 2011, a trial court ordered the drug maker to pay $327 million, saying Janssen broke the law by downplaying to doctors the links between diabetes and Risperdal and by improperly claiming the drug was safer than competing medications.
Tags: high
case
marketing
court
SC high court further reduces penalty in drug marketing case
2015-07-08 19:22:30| Biotech - Topix.net
South Carolina's highest court on Wednesday further reduced the penalty against a Johnson & Johnson subsidiary accused of deceptive marketing of an anti-psychotic drug. In its ruling, the state Supreme Court ordered Janssen Pharmaceutica, Inc., to pay about $124 million - more than $200 million less than the original penalty amount.
Tags: high
case
marketing
court
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