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Tag: marketing
Vita Coco launches European marketing campaign
2015-06-19 18:27:00| Daily beverage news and comment - from just-drinks.com
US-based coconut water firm Vita Coco has launched a Europe-wide marketing campaign as part of a GBP2m push.
Tags: marketing
european
campaign
vita
Kleenex unveils new lifestyle marketing effort that is all about caring
2015-06-17 23:52:35| Paper - Topix.net
Advertising of such items is no longer about the product itself or what it can do in the home. Rather, as is vividly demonstrated in a new marketing effort from VSA Partners Chicago for Kleenex tissue, common everyday products found in millions of households are now being positioned as potent lifestyle items.
Tags: marketing
effort
lifestyle
caring
Samsung names new marketing, creative chiefs for its US ops
2015-06-17 20:58:29| Beverages - Topix.net
The two executives join the company after a string of high-profile executive departures, including the exit of Todd Pendleton, the man behind Samsung's "Next Big Thing" campaign. Marc Mathieu, the former senior vice president of global marketing at Unilever, has been named chief marketing officer at Samsung's North American operations.
Tags: us
marketing
names
creative
Former Diageo marketing executive Philip Gladman joins William Grant & Sons
2015-06-17 17:04:35| Daily beverage news and comment - from just-drinks.com
William Grant & Sons has appointed Diageo's former marketing & innovation director for Africa as its next chief marketing officer.
Tags: marketing
executive
william
grant
New Breed of Marketing Company Launches Innovation for Animal Health Industry
2015-06-16 02:00:00| ThePigSite - Industry News
GLOBAL - A new tool that helps animal health marketers organise digital content and repurpose it for global and regional campaigns is now available from Wireless Economics, Ltd. (we).
Tags: company
health
marketing
industry
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