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Vita Coco launches European marketing campaign

2015-06-19 18:27:00| Daily beverage news and comment - from just-drinks.com

US-based coconut water firm Vita Coco has launched a Europe-wide marketing campaign as part of a GBP2m push.

Tags: marketing european campaign vita

 

Kleenex unveils new lifestyle marketing effort that is all about caring

2015-06-17 23:52:35| Paper - Topix.net

Advertising of such items is no longer about the product itself or what it can do in the home. Rather, as is vividly demonstrated in a new marketing effort from VSA Partners Chicago for Kleenex tissue, common everyday products found in millions of households are now being positioned as potent lifestyle items.

Tags: marketing effort lifestyle caring

 
 

Samsung names new marketing, creative chiefs for its US ops

2015-06-17 20:58:29| Beverages - Topix.net

The two executives join the company after a string of high-profile executive departures, including the exit of Todd Pendleton, the man behind Samsung's "Next Big Thing" campaign. Marc Mathieu, the former senior vice president of global marketing at Unilever, has been named chief marketing officer at Samsung's North American operations.

Tags: us marketing names creative

 

Former Diageo marketing executive Philip Gladman joins William Grant & Sons

2015-06-17 17:04:35| Daily beverage news and comment - from just-drinks.com

William Grant & Sons has appointed Diageo's former marketing & innovation director for Africa as its next chief marketing officer.

Tags: marketing executive william grant

 

New Breed of Marketing Company Launches Innovation for Animal Health Industry

2015-06-16 02:00:00| ThePigSite - Industry News

GLOBAL - A new tool that helps animal health marketers organise digital content and repurpose it for global and regional campaigns is now available from Wireless Economics, Ltd. (we).

Tags: company health marketing industry

 

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