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Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers

2015-06-25 23:46:24| AutomotiveDigest.com - Automotive Industry News

The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations: 10 Things for Dealers to know about Hollywood TV Summit 1.Too many TV shows 2.40% more TV shows on multi-platforms than 5 years ago 3.More shows than ever being launched this summer with more risk 4.Studios & producers fishing for audiences 5.Viewers are snacking 6.TV quality has increased 7.Appointment TV is virtually gone 8.New business models every day with White Hot Content 9.TV is the best environment for premium content 10.Programmers want as much content as possible See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015. The Article Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers appeared first on Automotive Digest.

Tags: entertainment marketing variety automotive

 

Abtex Corp. Promotes Jason Saner to Sales and Marketing VP

2015-06-25 12:31:07| Industrial Newsroom - All News for Today

DRESDEN, NY,  Abtex Corp., the worlds leading manufacturer of machine/brush deburring solutions, today announced that Jason Saner has been promoted from Group Manager of the companys Systems Group to corporate Vice President of Marketing and Sales. In his new role, Saner will manage the companys global...

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Senator O'Sullivan says sugar millers had their chance to make marketing peace

2015-06-25 08:33:16| Sugar Industry News

Sugar millers have rejected a parliamentary committee inquiry's recommendation that a mandatory code of conduct be introduced to help address an impasse over marketing in the Australian sugar industry. The Australian Sugar Milling Council says the industry must be left to negotiate its own commercial solution. But Queensland Senator Barry O'Sullivan says millers have shown themselves unwilling to budge on how raw sugar exports are sold into the market.

Tags: make marketing chance peace

 

Sugar millers 'had their chance', now Senate committee tells government to act on marketing war

2015-06-25 08:33:16| Sugar Industry News

More than 12 months after the dramatic exit of three major sugar milling companies from the $1.6 billion Australian export sugar pool, a federal parliamentary inquiry has found the government should intervene.

Tags: war marketing government act

 

Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media

2015-06-25 02:18:01| AutomotiveDigest.com - Automotive Industry News

Excellent video on three significant trends for dealers, OEMs, and agency marketers -- eloquently articulated by Tania Yuki, CEO of Shareablee -- a social media contenting and analytics group. Research showed that in automotive marketing, video has changed everything with a staggering growth rate of 228%. Other changes and actionable trends in user generated content and integrated social media platforms are outlined in the rest of the market study. Further, automotive marketers are repurposing or reusing or republishing --- what customers say about their cars in their own social media public profiles. Big payoff for OEMs in terms of content marketing, but also for customers who found self-expression in crafting their own messages about the automotive brand. As a broader theme, the three big social media platforms are beginning to gain an integrated audience with interplay between one social media and another. Mercedes Benz best illustrated this trend by encouraging their Facebook audience to utilize Instagram to help tell their stories. So it is no longer just talk to Facebook Users in Facebook space, or Twitter users only in Twitter space -- but realize that everyone is using multiple social media platforms -- and smart marketers will integrate their message accordingly. The Article Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media appeared first on Automotive Digest.

Tags: content video user media

 

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