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UK mulls online marketing ban for sugary soft drinks

2016-05-13 02:17:00| Daily beverage news and comment - from just-drinks.com

The UK's advertising watchdog is considering a ban on marketing high-sugar beverages to under-16s via the Internet.

Tags: online marketing soft ban

 

Digital Marketing: The intense battle between the LEFT and RIGHT side of the brain continues while a delicate balance between ART and SCIENCE seems to be the emerging answer.

2016-05-09 14:00:01| Capgemini News Feed

Language Worldwide Sreekumar Vadakkepat Share: Share this page Alternate title:  The battle between RIGHT and LEFT side of the brain for the DIGITAL marketing space.

Tags: to the art left

 
 

Why Your Marketing Plan "Execution" is More Important Now, Than Ever

2016-05-06 19:32:00| Corn & Soybean Digest

Make certain you're spending as much time improving execution as you are your strategy. As the markets look to be picking up speed and volatility in the years ahead I suspect the execution side of the equation may start to pay larger dividends. Grain Market Viewpoint read more

Tags: than now important plan

 

Heineken gives UK marketing push to John Smith's Golden Ale

2016-04-29 16:04:00| Daily beverage news and comment - from just-drinks.com

Heineken has unveiled a UK marketing campaign for John Smith's Golden Ale alongside football commentator and former Wales captain Robbie Savage.

Tags: john marketing golden push

 

Market View: Do You Really Understand Marketing?

2016-04-28 18:37:00| Food Processing

It's making what consumers want to buy, not making them buy what you want to sell.

Tags: view market marketing understand

 

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