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Tag: marketing
Exclusivity Isn't the Only Marketing Strategy for Luxury Brands
2016-03-31 15:24:16| Auto Dealers - Topix.net
It's a good time to be in luxury car sales. February car sales took flight, to a 15-year high for the month, while SUVs and luxury cars dominated this month's New York Auto Show, according to the German broadcaster Deutsche Welle.
Tags: marketing
strategy
brands
luxury
DG Yuengling & Son ramps up marketing with new campaign - video
2016-03-31 15:00:00| Daily beverage news and comment - from just-drinks.com
US craft brewer DG Yuengling & Son is to double media spend this year as it rolls out its largest marketing campaign.
Tags: with
video
son
marketing
Absolut riding return of 'fun' in US - Absolut marketing VP
2016-03-31 14:16:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has admitted that Absolut has struggled in the US in the last few years, but improved sales in recent months have come from a stronger focus on Absolut's original flavour expression, the brand's marketing chief has told just-drinks.
Tags: return
fun
marketing
riding
William Grant & Sons names new marketing head for Americas Travel Retail
2016-03-31 12:05:30| Daily beverage news and comment - from just-drinks.com
William Grant & Sons has appointed a new marketing head for its Americas Travel Retail unit.
Tags: travel
head
marketing
names
How can augmented reality play a part in drinks marketing? - Focus
2016-03-23 17:23:00| Daily beverage news and comment - from just-drinks.com
From SMEs to corporate global enterprises, all companies understand the importance and benefit of harnessing the power of technology to promote their brands, be it by using social media to interact with consumers, advertising via digital platforms, or using mobile apps. In this day and age, it's becoming increasingly difficult to compete with the competition in a saturated market without a digital and online presence.
Tags: part
play
marketing
focus
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