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Tag: marketing
Bacardi revamps Martini brand in marketing push
2016-03-22 12:35:00| Daily beverage news and comment - from just-drinks.com
Bacardi has redesigned its Martini portfolio and unveiled a new brand strategy as it looks to focus on the 'Modern Aperitivo' occasion.
Tags: marketing
brand
push
martini
The Digital Marketing Opportunity: Finding a cohesive customer experience strategy supported with digital engagement solutions.
2016-03-22 12:00:00| Capgemini News Feed
Sreekumar Vadakkepat Language Worldwide Share: Share this page
Tags: experience
customer
digital
marketing
PPG Updates Brand, Launches Global Marketing Campaign
2016-03-17 06:00:00| Coatings World Breaking News
Tags: global
marketing
brand
updates
How to market alcohol where alcohol marketing is banned - Focus
2016-03-16 10:17:00| Daily beverage news and comment - from just-drinks.com
Many countries have already restricted - or are beginning to restrict - the advertising and promotion of alcohol, in response to public health concerns around over-consumption and underage drinking. As big-ticket items like TV, radio, outdoor advertising and sponsorship disappear from marketers' toolkits, how can drinks brands continue to connect with consumers and achieve brand saliency in these so-called 'dark' markets?
Tags: market
marketing
focus
alcohol
Time for a fresh look at corn, soybean marketing challenges
2016-03-11 23:44:00| Corn & Soybean Digest
Spring is about to start and that means planting season is not far behind. Its a good time to run some fresh air through the marketing challenges that have been hanging in our closet all winter. read more
Tags: time
marketing
fresh
challenges
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