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Tag: marketing
Champagne Nicolas Feuillatte launches marketing campaign
2016-06-08 15:06:52| Daily beverage news and comment - from just-drinks.com
Champagne Nicolas Feuillatte has relaunched its communications strategy in a bid to align the brand with "emotional luxury".
Tags: marketing
campaign
champagne
nicolas
VR marketing heats up as William Grant & Sons unveils 3D Glenfiddich tour
2016-06-08 14:09:00| Daily beverage news and comment - from just-drinks.com
William Grant & Sons has joined the growing trend for virtual reality marketing with a 360-degree tour of its Glenfiddich distillery.
Tags: marketing
tour
william
grant
Canadian Bio-Systems and Nuscience announce strategic marketing agreement
2016-06-08 06:00:00| National Hog Farmer
Canadian Bio-Systems Inc. and Nuscience Group today formally recognized a new strategic marketing agreement, with a signing event at the World Pork Expo in Des Moines, Iowa. The agreement covers the distribution of Nuscience technology in Canada, utilizing complementary resources of both companies to bring enhanced animal feed solutions to to the Canadian marketplace. read more
Tags: agreement
marketing
canadian
strategic
This week in spirits & wine, featuring wine's losing battle with marketing, the chance to buy 27% of Distell and Bacardi's latest Havana Club move
2016-06-03 16:32:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.
Why is wine marketing so stale? - Comment
2016-06-02 15:58:00| Daily beverage news and comment - from just-drinks.com
The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery owner. The journalist's questions got me thinking about the deep confusion around the term 'marketing'.
Tags: comment
marketing
wine
stale
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