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Champagne Nicolas Feuillatte launches marketing campaign

2016-06-08 15:06:52| Daily beverage news and comment - from just-drinks.com

Champagne Nicolas Feuillatte has relaunched its communications strategy in a bid to align the brand with "emotional luxury". 

Tags: marketing campaign champagne nicolas

 

VR marketing heats up as William Grant & Sons unveils 3D Glenfiddich tour

2016-06-08 14:09:00| Daily beverage news and comment - from just-drinks.com

William Grant & Sons has joined the growing trend for virtual reality marketing with a 360-degree tour of its Glenfiddich distillery.

Tags: marketing tour william grant

 
 

Canadian Bio-Systems and Nuscience announce strategic marketing agreement

2016-06-08 06:00:00| National Hog Farmer

Canadian Bio-Systems Inc. and Nuscience Group today formally recognized a new strategic marketing agreement, with a signing event at the World Pork Expo in Des Moines, Iowa. The agreement covers the distribution of Nuscience technology in Canada, utilizing complementary resources of both companies to bring enhanced animal feed solutions to to the Canadian marketplace. read more

Tags: agreement marketing canadian strategic

 

This week in spirits & wine, featuring wine's losing battle with marketing, the chance to buy 27% of Distell and Bacardi's latest Havana Club move

2016-06-03 16:32:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Tags: buy week club latest

 

Why is wine marketing so stale? - Comment

2016-06-02 15:58:00| Daily beverage news and comment - from just-drinks.com

The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery owner. The journalist's questions got me thinking about the deep confusion around the term 'marketing'.

Tags: comment marketing wine stale

 

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