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Tag: advertisers
Google to offer customer match service for advertisers
2015-09-28 10:13:00| Telecompaper Headlines
(Telecompaper) Google will announce two new products at Advertising Week on 28 September, Customer Match and Universal App Campaigns. In a blog post, the company's senior vice president for advertising and commerce, Sridhar Ramaswamy, writes that the new Customer Match feature allows advertisers to address their highest-value customers on Google Search, YouTube and Gmail when it matters most. Customer Match can also be used to generate Similar Audiences to reach new customers on YouTube and Gmail who are likely to be interested in advertisers' product and services. The new services will be launched over the next few weeks. In addition, Google has launched the Universal App Campaigns service. Now available, the new AdWords campaign type allows companies to reach potential customers of their Android app across a variety of channels.
Tags: service
offer
customer
google
WiFi Hotspots, Routers Latest Front For Advertisers
2015-09-01 16:54:58| Wireless - Topix.net
Recently, you may have noticed ad popping up when connecting through a router or public WiFi hotspot. It's the latest gimmick to serve up more advertising.
Tags: latest
front
advertisers
wifi
'Dinnertimin'' and 'No Tipping': How Advertisers Targeted Black Consumers in the 1970s
2015-06-07 21:08:28| Beverages - Topix.net
In an attempt to reach African American customers, many U.S. businesses began integrating their commercials - often by relying on fraught stereotypes. In the 1970s, something special began happening in American advertising.
Tags: the
black
consumers
targeted
19 Kids and Counting Scandal Scares Off More Advertisers: CVS, H&R...
2015-05-28 04:38:51| Food - Topix.net
The number of advertisers distancing themselves from what was one of TLC's most popular shows stands at nearly a dozen...and counting. "We are removing the show 19 Kids and Counting from our advertising schedule until further notice," ConAgra Foods said in a statement to E! News this morning, a day after the likes of Walgreens, Payless Shoes and General Mills announced that they were taking steps to ensure that their commercials no longer ran during the now-controversial show .
Tags: kids
hr
advertisers
counting
'19 Kids and Counting' Loses Advertisers Following Josh Duggar Scandal
2015-05-26 21:26:07| Apparel - Topix.net
Advertisers are flocking from 19 Kids and Counting days after star Josh Duggar admitted to molesting several underage girls 12 years ago, including his sisters. Choice Hotels International disclosed Tuesday morning that it has decided to pull advertising from all future episodes of the reality show.
Tags: kids
advertisers
counting
josh
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