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Tag: advertisers
Austria proposes 5% sales tax on big online advertisers
2019-04-03 16:58:00| Telecompaper Headlines
(Telecompaper) Austria is the latest EU country to propose its own digital services tax, after the EU was unable to reach agreement on the measure. The tax is part of a package of measures presented by Finance Minister Hartwig Loeger aimed at closing loopholes and bringing in more tax from digital companies, with the combined measures expected to raise around EUR 200 million for the state.
Tru Optik makes Oracle audience data available to OTT/CTV advertisers
2019-03-28 14:10:26| Digital TV News
Tru Optik has announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.
Tags: data
makes
audience
oracle
Shifts in TV viewing open new opportunities for advertisers
2019-03-07 17:30:47| Digital TV News
Comcast Spotlight has released a research whitepaper that explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing funnel.
Tags: open
opportunities
viewing
advertisers
dataxu debuts TotalTV for Advertisers, spanning linear, connected and addressable TV
2018-09-20 17:30:59| Digital TV News
dataxu has announced TotalTV for Advertisers. TotalTV includes a unified planner for TV that creates buying plans to reach de-duplicated audiences among more than 120 million households, whether viewers are watching linear TV or streaming through any OTT device.
Tags: tv
connected
linear
advertisers
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
2018-08-24 06:30:22| Digital TV News
According to WARC, advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
Tags: online
video
mobile
rise
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