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Lack of diversity is also an issue in advertising

2016-04-05 11:02:57| Paper - Topix.net

In early March, the chief executive officer of an advertising company called J. Walter Thompson, whose clients include Kimberly-Clark Corp. and Macy's, was sued for alleged discrimination by a woman who blamed him for "unending stream of racist and sexist comments, as well as unwanted touching." The CEO refuted the assertions in a statement offered by the agency.

Tags: in issue advertising lack

 

Volkswagen recalls electric vehicles, FTC sues company for false clean diesel advertising

2016-03-29 22:34:13| Extremetech

Volkswagen's woes continue, this time on two fronts. The company has recalled its e-Golf electric vehicle to fix a battery software issue, and the FTC has filed suit against the German company for numerous incidents of deceptive advertising related to its diesel engine problems.

Tags: company advertising clean false

 
 

TfL awards outdoor advertising contract to Exterion Media

2016-03-21 01:00:00| Railway Technology

Exterion Media has secured an outdoor advertising contract from the UK's Transport for London (TfL), which will see the marketing spaces across its extensive rail network being sold to the media company.

Tags: media advertising outdoor contract

 

PPG rolls out new advertising campaign to reflect its focus on paints

2016-03-17 23:18:09| Chemicals - Topix.net

Having shed most of its glass and chemicals operations, PPG wants to update its formerly staid, industrial image and be recognized as a consumer-friendly paints producer that cares about its customers and the communities where it operates. The Downtown-based coatings giant this month is rolling out a new marketing campaign that includes a refreshed logo, a new corporate tagline, and feel-good print, broadcast and digital advertising that focuses on people and paints instead of factories.

Tags: on advertising focus reflect

 

CSD75: Soybean Digest 1960s Advertising

2016-03-05 05:57:00| Corn & Soybean Digest

From exporting soybeans to herbicides, Monsanto and DuPont, these advertisers were trying to reach soybean growers across the country in the 1960s in Soybean Digest. read more

Tags: advertising digest soybean 1960s

 

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