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Tag: advertising
Heineken ends global advertising contracts
2015-06-16 16:28:00| Daily beverage news and comment - from just-drinks.com
Heineken and advertising agency Wieden + Kennedy have agreed to terminate their global advertising contracts for the Heineken and Desperados brands.
Tags: advertising
global
ends
contracts
Warren & Griffin Files Lawsuit Against Y.P. Advertising For Not Fulfilling Advertising Contract
2015-06-11 01:37:27| Trucking - Topix.net
Warren & Griffin, P.C. has filed a lawsuit against Y.P. Advertising & Publishing, LLC and Y.P. Holdings, LLC. The plaintiff is demanding $250,000 in damages and claims that the defendant violated an advertising contract.
Tags: advertising
files
contract
warren
Effective Dealership Advertising Is About More Than Your Own Dealership Data
2015-06-04 05:06:33| AutomotiveDigest.com - Automotive Industry News
Dealerships, particularly large consolidated dealer operations need to add at least two other data analysis resources to effectively use data they have collected and input into their DMS and not be puzzled about where to spend their next ad dollar. To complete the data puzzle, dealer management needs to add Big Data Optimization and Media Supply Side Platforms in order to calculate where to spend the next dollar for advertising. There are steps and maps to get the most out of your data and then from your ad budget based on that data. Listen and see how Rex Briggs, CEO of MarketingEvolutions, makes it clear about the steps to effective data optimization and media supply side platform maximization. The Article Effective Dealership Advertising Is About More Than Your Own Dealership Data appeared first on Automotive Digest.
Tags: your
data
own
advertising
Dree Hemingway is new face for Cotys Chloe fragrance advertising campaign
2015-06-01 07:00:00| Happi Breaking News
Tags: advertising
face
campaign
fragrance
FDA, FTC asked to stop Coca-Cola, Pepsi from falsely advertising unhealthy "diet" soda
2015-05-23 21:09:50| Beverages - Topix.net
How is it that a product that can make people gain weight is allowed to be labeled as "diet"? Doesn't that word imply that it aids in shedding pounds and is something that those hoping to lose or maintain weight should gravitate towards? Coca-Cola Co. and PepsiCo Inc.'s advertising and overall branding of some sodas as "diet" is misleading, so much so that the advocacy group U.S. Right to Know is asking the Federal Trade Commission and the Food and Drug Administration to investigate the companies for false advertising.
Tags: advertising
stop
asked
diet
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