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Virtual reality: The last frontier in native advertising

2015-10-18 19:43:08| Beverages - Topix.net

Virtual reality is gaining so much momentum that it will soon become an avalanche of immersive experience. After Facebook's $2 billion acquisition of Oculus , a leader in the VR hardware space, huge names like Google, Apple, and Sony have joined VR's deluge, with their own sizable investments in proprietary VR technology and products.

Tags: advertising virtual reality native

 

Viamedia And CenturyLink Add Denver Market To Renewed Advertising Agreement

2015-10-06 09:54:52| Telecom - Topix.net

The agreement also adds "CenturyLink is not only a valued client, it is an innovative, forward-thinking company on both video programming and advertising," said Viamedia CEO . "CenturyLink Prism TV, an alternative to cable and satellite services, is an interactive TV service delivered through CenturyLink's nationwide fiber optic network.

Tags: add market advertising agreement

 
 

What's on Martin Sorrell's mind: 'We need to rename advertising'

2015-10-01 09:36:59| IT Services - Topix.net

WPP CEO Martin Sorrell believes that the definition of advertising as we collectively understand it is outdated. Branding needs a rebrand.

Tags: advertising mind martin rename

 

Heathrow Terminal 2 receives UKs largest outdoor advertising screens

2015-09-29 01:00:00| Airport Technology

UK-based aluminium structures manufacturer Boldman and AJAR-tec have successfully installed the UKs largest outdoor advertising screens for advertising at Heathrow Terminal 2.

Tags: advertising outdoor largest terminal

 

Facebook Looks To Take Over TV Advertising

2015-09-28 15:02:56| Beverages - Topix.net

Facebook Inc kicked off Advertising Week on Sunday by unveiling a new set of tools for advertisers that are designed to appeal to brands that typically spend on TV spots. The social media site said that its latest offerings will help firms make an impression on their customers and evolve alongside consumers.

Tags: tv advertising facebook

 

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