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Valspar Paint Launches New Multi-Platform, Fully-Integrated Advertising Campaign

2013-04-16 07:00:00| Coatings World Breaking News

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New report: Location-Based Advertising and Marketing - 2nd Edition

2013-04-11 20:34:47| Location-Based Services (LBS) Zone

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Car Dealership Advertising: Conversations That Sell

2013-04-10 18:52:46| AutomotiveDigest.com - Automotive Industry News

When it comes to car dealership advertising, 'advertising' is a one-way communication, but selling is a conversation. When I sold Jeeps in 1979, there were only two forms of sales conversation, in-person and on the phone. Today, the conversations that sell also include: Chat Email Video Chat Back and forth click and response between a shopper and your website Back and forth interaction with you inventory on AutoTrader, Cars.com, etc. Back and forth with information about your store, store policies, and your employees Dennis Galbraith, who handles Research and Business Intelligence for Dealers at DrivingSales.com, urges dealers to engage car shoppers and potential buyers in conversation, either online or offline. [Read more] The Article Car Dealership Advertising: Conversations That Sell appeared first on Automotive Digest.

Tags: car sell advertising conversations

 

Look for New Chapter in Pork Checkoff Advertising in 2013

2013-04-08 15:46:00| National Hog Farmer

Source: National Pork Board   In cooking, inspiration matters. That’s why the Pork Checkoff’s 2013 advertising mix offers an array of deliciously simple ideas to start something good. “2013 opens an exciting new chapter for Pork Be inspired,” says Laurie Bever, director of consumer advertising for the pork cehckoff, who noted that the national advertising plan launched Feb. 4, with online advertising on Facebook, the Food Network, AllRecipes.com, WeightWatchers.com, ABC.com, NBC.com and other leading Web sites. read more

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Airlines Rejected by Top Court on Price Advertising Rules

2013-04-02 01:49:44| Airlines - Topix.net

The U.S. Supreme Court turned away an airline-industry challenge to federal requirements that carriers display the total cost of a ticket more prominently than the pretax price on web pages and in advertisements.

Tags: top price advertising rules

 

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