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TopRank in New York: Creative Content Marketing & Maximizing Social Advertising #SESNY

2013-03-13 15:57:12| Marketing and Public Relations - M&O

The organizers of this years SES New York couldnt have chosen a better place to hold this 3-day event than the Marriott Marquis because this is sure to be a marquee event! From March 25-28, 2013, the annual #SESNY conference will be THE place to learn how to succeed in online marketing. From SEO to [...]

Tags: content york social advertising

 

xAd Releases 2012 Mobile Advertising Trend Report

2013-03-13 07:37:17| Location-Based Services (LBS) Zone

Report reveals 95% of national advertisers now leverage some form of mobile location targeting

Tags: report mobile advertising releases

 
 

LinkedIn pitches SlideShare as advertising

2013-03-12 14:00:00| CNET News.com

The social network for professionals promotes its slideshow presentation feature as a cheaper alternative to interactive ads. [Read more]

Tags: advertising linkedin pitches

 

New B2B Advertising Campaign from AutoTrader.com Launches

2013-03-05 20:18:01| AutomotiveDigest.com - Automotive Industry News

AutoTrader.com's new B2B advertising campaign takes aim at common misperceptions about how consumers shop for cars. Themed "Do you know today's customer?" the campaign will highlight insights about consumer shopping behavior in order to help dealers more efficiently and effectively reach shoppers online. "Today, dealers have access to more information than ever about how consumers shop for cars, and our goal is to bring this information to dealers in a way that will capture their attention, spark consultative conversations with their AutoTrader.com reps, and ultimately, help dealers move the needle in their online advertising," said Clark Wood, chief marketing officer at AutoTrader.com. Learn more about AutoTrader.coms new B2B advertising campaign and what it can do to help your dealership more effectively reach potential customers by learning more about their shopping habits and preferences.[Read more]The Article New B2B Advertising Campaign from AutoTrader.com Launches appeared first on Automotive Digest.

Tags: advertising campaign b2b launches

 

Building Customer Confidence Why It Matters In Advertising

2013-02-26 19:34:26| AutomotiveDigest.com - Automotive Industry News

Advertising is one of the key drivers of customer traffic. Many dealerships focus on vehicle pricing or selection in their ads and on their website to attract potential buyers. However, customers need to feel confident about the car theyre buying as well. Building that customer confidence can start with your advertising. Your CARFAX partnership can help. Used car shoppers know and trust CARFAX. In fact, a recent study* shows 85% of consumers trust CARFAX and 9 out of 10 recognize the CARFAX brand. Combining your reputation with a trusted third-party means youre giving potential customers more reason to visit your store. Smart thinking for dealers means putting CARFAX to work in your dealership. Keep reading to see what CARFAX offers dealers that will drive traffic your way! The Article Building Customer Confidence Why It Matters In Advertising appeared first on Automotive Digest.

Tags: customer advertising building matters

 

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