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Roku partners with comScore for video ad measurement

2016-10-26 15:30:01| Digital TV News

Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).

Tags: video partners measurement roku

 

comScore partners with DEG for digital industry reporting

2016-09-22 16:30:40| Digital TV News

comScore (NASDAQ: SCOR) has announced a partnership with The Digital Entertainment Group (DEG) for comScore's Digital Download Essentials Industry (DDEi) service in North America. DDEi provides data on movie and TV content accessed by the consumer via the internet.

Tags: digital industry partners reporting

 
 

ComScore: Half of All Smartphone Time is Spent on Apps

2016-09-06 06:02:35| PC Magazine Software Product Guide

There's an app for everything, and it seems that more people are turning to their smartphone apps for information and fun versus their tablets or their computers.

Tags: on time half spent

 

CNN launch partner for comScore combined TV and digital audience metrics

2016-04-27 21:30:36| Digital TV News

CNN and comScore have announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric.

Tags: digital partner combined audience

 

ComScore: Computer usage falls as 20% of millennials go mobile-only

2016-04-19 21:25:54| Extremetech

Desktop usage keeps falling as mobile is on the rise, but can you ever replace a "real" computer? One in five millennials doesn't even use a PC anymore.

Tags: go computer falls usage

 

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