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Comscore announces measurement agreement with Comcast

2020-02-27 22:30:34| Digital TV News

Comscore (Nasdaq: SCOR) has reported results for the quarter and full year ended December 31, 2019.The company also announced a measurement agreement with Comcast intended to improve direct measurement of television households across the U.S.

Tags: agreement measurement announces comcast

 

Comscore announces renewal with CBS TV stations

2020-02-20 13:30:12| Digital TV News

Comscore (Nasdaq: SCOR) has announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies.

Tags: stations renewal announces cbs

 
 

Comscore to measure The Cowboy Channel and RFD-TV audiences

2020-01-28 14:40:51| Digital TV News

Comscore (Nasdaq: SCOR) and Rural Media Group have announced that Comscore will provide audience measurement using return path data for two of Rural Media Group's networks, The Cowboy Channel and RFD-TV.

Tags: channel measure audiences cowboy

 

Comscore TV viewing data used to predict advertising audience decline

2020-01-16 21:00:54| Digital TV News

Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.

Tags: data advertising viewing audience

 

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