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Tag: comscore
comScore adds Advanced Audiences to its digital audience measurement solution
2018-05-01 15:30:36| Digital TV News
comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
Tags: advanced
digital
solution
audience
comScore launches OTT and gaming audience segments
2018-02-06 15:30:49| Digital TV News
comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
Tags: audience
gaming
segments
launches
Sling TV partners with comScore for cross-platform addressable advertising measurement
2018-01-04 15:40:50| Digital TV News
comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT services impressions with those from DISH set-top boxes.
Tags: advertising
partners
measurement
sling
Activation Suite creates ad targets from comScore behavioral data
2017-09-27 15:30:05| Digital TV News
comScore has announced the launch of Activation. With Activation, clients use the data from comScores planning and measurement products to create scalable audience segments, which are easily deployed in client-owned or third-party advertising platforms.
Tags: data
suite
creates
targets
comScore demographics available through the Tru Optik OTT Marketing Cloud
2017-07-24 14:30:54| Digital TV News
Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.
Tags: marketing
cloud
optik
demographics
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