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comScore adds Advanced Audiences to its digital audience measurement solution

2018-05-01 15:30:36| Digital TV News

comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.

Tags: advanced digital solution audience

 

comScore launches OTT and gaming audience segments

2018-02-06 15:30:49| Digital TV News

comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.

Tags: audience gaming segments launches

 
 

Sling TV partners with comScore for cross-platform addressable advertising measurement

2018-01-04 15:40:50| Digital TV News

comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT services impressions with those from DISH set-top boxes.

Tags: advertising partners measurement sling

 

Activation Suite creates ad targets from comScore behavioral data

2017-09-27 15:30:05| Digital TV News

comScore has announced the launch of Activation. With Activation, clients use the data from comScores planning and measurement products to create scalable audience segments, which are easily deployed in client-owned or third-party advertising platforms.

Tags: data suite creates targets

 

comScore demographics available through the Tru Optik OTT Marketing Cloud

2017-07-24 14:30:54| Digital TV News

Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.

Tags: marketing cloud optik demographics

 

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