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comScore audience segments available through Oracle Data Cloud

2018-10-16 14:50:53| Digital TV News

comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.

Tags: data audience oracle cloud

 

comScore cross-platform video advertising measurement beta goes live

2018-09-27 13:30:33| Digital TV News

comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.

Tags: video live advertising beta

 
 

comScore adds Smart TV data via partnership with Inscape

2018-08-09 15:30:14| Digital TV News

comScore (NASDAQ: SCOR) has announced a partnership with Inscape. The addition of Inscapes opt-in ACR smart TV viewing data adds new insights to comScores measurement footprint for its custom marketing solutions.

Tags: with data smart partnership

 

comScore pilots Campaign Ratings video advertising measurement solution

2018-07-31 15:50:45| Digital TV News

comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.

Tags: video advertising solution ratings

 

BIA's Advertising Intelligence Platform integrates local TV data from comScore

2018-05-30 14:30:50| Digital TV News

BIA Advisory Services has announced that it has integrated comScores local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence.

Tags: data local advertising platform

 

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