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Tag: comscore
comScore audience segments available through Oracle Data Cloud
2018-10-16 14:50:53| Digital TV News
comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
Tags: data
audience
oracle
cloud
comScore cross-platform video advertising measurement beta goes live
2018-09-27 13:30:33| Digital TV News
comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.
Tags: video
live
advertising
beta
comScore adds Smart TV data via partnership with Inscape
2018-08-09 15:30:14| Digital TV News
comScore (NASDAQ: SCOR) has announced a partnership with Inscape. The addition of Inscapes opt-in ACR smart TV viewing data adds new insights to comScores measurement footprint for its custom marketing solutions.
Tags: with
data
smart
partnership
comScore pilots Campaign Ratings video advertising measurement solution
2018-07-31 15:50:45| Digital TV News
comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.
Tags: video
advertising
solution
ratings
BIA's Advertising Intelligence Platform integrates local TV data from comScore
2018-05-30 14:30:50| Digital TV News
BIA Advisory Services has announced that it has integrated comScores local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence.
Tags: data
local
advertising
platform
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