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Tag: linear launches
QTT launches linear TV ad marketplace
2021-08-25 10:00:45| Digital TV News
August 24, 2021 QTT has launched QTT Marketplace, an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access premium, curated local and national television inventory.
Tags: marketplace
linear
launches
linear launches
LTN Global launches universal signaling for linear addressable TV advertising
2021-04-12 14:30:44| Digital TV News
LTN Global has announced the launch of LTN Target, a universal signaling solution. LTN Target enables interoperability by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem.
Tags: advertising
global
universal
linear
OpenAP launches Supply-Side Platform for linear TV inventory
2021-01-11 17:30:10| Digital TV News
OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
Tags: platform
inventory
linear
launches
TVSquared launches attribution solution for linear and digital
2020-02-04 17:00:16| Digital TV News
TVSquared has launched a platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes, and joining the dots between linear and digital TV advertising.
Tags: digital
solution
linear
attribution
Nielsen launches audience-based forecasting for linear TV
2018-03-06 13:00:27| Digital TV News
Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.
Tags: tv
linear
launches
nielsen
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