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Sky adopts NBCUniversal's CFlight for ad measurement

2019-05-01 15:30:18| Digital TV News

Sky and NBCUniversal have announced the global expansion of CFlight, with Sky adopting the metric across all of Sky Medias content and platforms. CFlight captures live, on-demand and time-shifted commercial impressions on every viewing platform.

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605 and Research Measurement Technologies measure contextual impact of TV

2019-04-11 15:40:08| Digital TV News

605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMTs context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.

Tags: tv research impact technologies

 
 

Next-Gen TV audience measurement pioneered in Phoenix Model Market project

2019-04-04 16:10:23| Digital TV News

Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.

Tags: project market model audience

 

Nielsen audience measurement watermark transmitted over ATSC 3.0

2019-04-03 18:00:17| Digital TV News

The NAB has announced the successful transmission of a Nielsen audience measurement watermark inaudible signals in a programs audio that helps identify the program for audience measurement purposes using the new ATSC 3.0 broadcast transmission standard.

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Nielsen audience measurement accredited by MRC for Mexico

2019-03-27 15:20:09| Digital TV News

Nielsen has announced that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.

Tags: mexico audience measurement nielsen

 

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