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Tag: measurement
MySize body measurement tech now available on iOS
2018-11-01 10:57:00| Daily apparel & textile news and comment - from just-style.com
My Size, whose smartphone-based body measurement technology helps shoppers choose the right sized clothes, says the core technology behind the tool is now available for any iOS application.
Tags: on
body
tech
measurement
Pluto TV selects Tru Optik for audience-based ad measurement
2018-10-11 14:30:15| Digital TV News
Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Plutos OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optiks OTT Marketing Cloud.
Tags: measurement
optik
selects
tru
Roku announces Measurement Partner Program for OTT advertising
2018-10-09 15:50:06| Digital TV News
Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
Tags: program
advertising
partner
measurement
comScore cross-platform video advertising measurement beta goes live
2018-09-27 13:30:33| Digital TV News
comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.
Tags: video
live
advertising
beta
Nielsen expands cross-platform measurement across local markets
2018-09-26 14:40:23| Digital TV News
Nielsen (NYSE:NLSN) has announced an expansion of its Total Audience capability for local measurement of ads and content across all 210 local DMAs. This custom solution leverages key Nielsen Total Audience solutions to measure reach, frequency, and GRP performance for ads and content across digital and TV at the local market level.
Tags: local
markets
measurement
nielsen
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