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FreeWheel launches DRIVE data-driven TV advertising in the UK

2019-03-26 11:00:44| Digital TV News

FreeWheel has launched DRIVE for the UK market: a suite of advertising solutions for the TV ecosystem that gives marketers real-time reach across premium audiences covering the full scope of OTT, STB VOD, connected TV and digital video.

Tags: uk advertising drive launches

 

BodyBlock plugin offers online data-driven fit prediction

2019-01-07 13:04:00| Daily apparel & textile news and comment - from just-style.com

Fit3D, the company behind the BodyBlock AI clothing fit predictor, has launched BodyBlock Predict, a globally available online plug-in designed to help brands and retailers recommend the best product size for customers and lessen the likelihood of returns. 

Tags: online offers fit plugin

 
 

Heineken UK to ramp up data-driven campaigns after geo-targeted ad pilot

2019-01-07 12:58:00| Daily beverage news and comment - from just-drinks.com

Heineken UK is to invest around GBP1m (US$1.27m) in data-driven marketing after a trial of geo-targeted ads brought in more consumers to the brewer's pubs in the country.

Tags: pilot campaigns ramp heineken

 

Open data and data-driven agriculture spotlighted at GODAN Forum

2018-11-06 01:00:00| ThePigSite - Industry News

Global Open Data for Agriculture and Nutrition (GODAN) will be speaking at the high-profile Global Forum 2018 in Copenhagen, Denmark this week (5–6 November)

Tags: forum data open agriculture

 

UberMedia CEO Gladys Kong: Success Is Data-Driven

2018-09-04 20:51:27| TechNewsWorld

"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising."

Tags: kong success ceo gladys

 

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