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Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment

2020-08-18 12:51:00| Daily beverage news and comment - from just-drinks.com

If asked, Diageo would probably claim it owns a number of superheroes already - Johnnie Walker and Smirnoff spring to mind. Now it has one more.

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Why RTDs could spur the next wave of growth for whisky - comment

2020-08-13 12:26:00| Daily beverage news and comment - from just-drinks.com

The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky - particularly Scotch - has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates.

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Why mindful consumption will bring carbon counting to soft drinks labels - comment

2020-08-03 12:57:00| Daily beverage news and comment - from just-drinks.com

The first half of this year has seen many nascent trends accelerate, most notably in the areas of health & wellness and environmental consciousness. Category commentator Lucy Britner believes that, going forward, the soft drinks brand owners should prepare to share even more information with their consumers.

Tags: comment bring soft labels

 

The Coca-Cola Co's hard seltzer launch is a statement of intent - comment

2020-07-31 12:11:52| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co's announcement it is to release an alcoholic sparkling water in Latin America shouldn't be a surprise. But it is.

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Why 'Quality Control' is the name of the beer game, no matter your size - comment

2020-07-28 03:07:00| Daily beverage news and comment - from just-drinks.com

Although not the most glamorous aspect of brewing, being able to provide the consumer with an assurance of your beer's quality is where it's at. Category commentator Stephen Beaumont believes that what has previously been the preserve of the indusry's larger brewers now needs to trickle down - not literally - into craft beer.

Tags: your size comment control

 

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