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Have international spirits companies finally got China right?- Comment

2019-04-29 16:49:00| Daily beverage news and comment - from just-drinks.com

Having witnessed international spirits brand-owners emerge from the Chinese roller-coaster in varying states of dizziness, category commentator Richard Woodard believes the likes of Diageo, Pernod Ricard, Remy Cointreau and Moet Hennessy are now sitting a little prettier in the front seats.

Tags: international right comment china

Will this be the year Coca-Cola Co's coffee project goes mainstream? - Comment

2019-04-25 14:38:00| Daily beverage news and comment - from just-drinks.com

In 2006, The Coca-Cola Co launched Coca-Cola Blak, a cola/coffee fusion drink that hoped to take the soft drinks market by storm. Blak first rolled out in France, went to Canada before eventually hitting the buffers in the US - it was discontinued two years after its introduction. At the time, a just-drinks columnist marked Blak's passing with the insight that "coffee colas were always going to be a niche market".

Tags: year comment project coffee

IAB releases for comment specification to improve video advertising

2019-04-23 16:30:54| Digital TV News

The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.

Tags: video comment advertising improve