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Why being careful is not careful enough for spirits marketers - Comment

2019-04-11 13:33:00| Daily beverage news and comment - from just-drinks.com

As Edrington's The Macallan is forced to withdraw its major advertising campaign in the UK following a handful of complaints, Neil Ridley wonders if the rules surrounding the above-the-line promotion of spirits are turning us into a nation of naysayers and killjoys, or is there a deeper message here for the drinks industry as a whole?

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Why there's room for both Coca-Cola Energy and Monster - Comment

2019-04-03 16:48:00| Daily beverage news and comment - from just-drinks.com

With The Coca-Cola Co's "test and learn" attitude to new product launches, the group's latest move in the energy drinks sector is not a stretch. But, with a stake in major energy player, Monster Beverage Corp, the logic appears unclear. just-drinks deputy editor Lucy Britner explains why there is room for both brands in the burgeoning energy category.

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Wine - Get your head out of the sand, get with the can - Comment

2019-04-02 13:15:00| Daily beverage news and comment - from just-drinks.com

The times, they are a-changing. As newer consumers consider what to drink, Chris Losh suggests the answer for wine is already here - provided the category can get away from its obsession with glass bottles.

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Why white spirits should follow brown and play the 'brand home' card - Comment

2019-03-25 15:55:00| Daily beverage news and comment - from just-drinks.com

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.

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