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Wurl launches cross-platform advertising service for Connected TV
2019-10-02 19:00:32| Digital TV News
Wurl has announced the general availability of AdPool, an advertising marketplace enabling video producers to sell their CTV ad inventory to thousands of advertisers. The offering is free to video publishers and CTV platforms that are part of the Wurl Network.
Tags: service
tv
advertising
connected
Hearst Television moves to impressions-based selling of Local TV ad inventory
2019-09-18 18:30:08| Digital TV News
Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
Tags: tv
local
selling
television
Lord of the Rings returns to New Zealand with Amazon TV show
2019-09-18 05:16:56| BBC News | Business | UK Edition
The TV series produced by the US e-commerce giant has been tipped to be the most expensive ever made.
Subscriptions now account for nearly 86% of US internet TV and movie spending
2019-09-17 17:00:03| Digital TV News
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all U.S. internet spending on TV and movies.
Sri Lanka Telecom selects partner ecosystem to deploy TV Everywhere
2019-09-14 19:00:53| Digital TV News
Sri Lanka Telecom (SLT) has selected a partner ecosystem, led by systems integrator Millennium I.T.E.S.P, to deploy its Personalised Entertainment Option (PEO) TV Go, a TV Everywhere solution complementing its IPTV service, SLT PEO TV.
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