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EE unveils broadband plans that include Apple TV 4K
2019-06-27 12:00:26| Digital TV News
EE has announced a range of EE Home Broadband plans that include Apple TV 4K and access to BT Sport. With Apple TV 4K, customers can easily access TV shows and movies through the Apple TV app and by using Siri, as well as enjoy thousands of other apps.
49% of U.S. video ad impressions going to connected TV
2019-06-26 15:40:53| Digital TV News
With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
American Well and Cisco to expand telehealth in the home, via the TV
2019-06-14 15:30:54| Digital TV News
American Well has announced that it is working with Cisco Systems to extend care delivery from hospitals and health systems into the home. Initial plans include converting in-home TV sets into American Well patient CarePoints for telehealth care delivery.
SERAPHIC and CVTE offer customisable Freeview Play 4K TV solution
2019-06-14 14:00:47| Digital TV News
CVTE has worked with SERAPHIC to provide a Freeview Play compliant 4K TV solution for smart TV brands targeting the UK market. CVTE and SERAPHIC together offer a customized UI for the TV brands and help them deliver competitive Freeview Play products.
Fox Corp and ad agencies join Project OAR addressable TV consortium
2019-06-13 17:00:20| Digital TV News
Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
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