je.st
news
Tag: tv
MX1 and Nowtilus team up to empower personalized and ad-funded TV
2019-04-08 18:00:24| Digital TV News
MX1 and Nowtilus have combined Nowtilus' server-side ad insertion (SSAI) solution with MX1's media services to create an end-to-end solution that brings personalized TV and targeted advertising to the big screen and mobile devices in broadcast quality.
Tags: tv
team
personalized
empower
Videa research connects adaptability to staying relevant in TV
2019-04-02 15:00:53| Digital TV News
Videa has released the results of a survey yielding insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry.
Tags: tv
research
relevant
staying
Telenor and Nordija to deliver next generation TV and media platform
2019-03-29 13:00:34| Digital TV News
Nordija has signed a contract with Telenor Sweden to deliver a next generation TV and media system that enables customers to consume content on all devices and platforms.
Tags: tv
media
generation
platform
16% of U.S. adults aged 18-44 have vMVPD-delivered pay TV
2019-03-28 19:30:52| Digital TV News
According to Leichtman Research Group (LRG), 18-44 year-olds account for 71% of adults in the U.S. that have a live streaming vMVPD pay-TV service. Overall, 16% of adults ages 18-44 currently have a vMVPD service compared to 6% of ages 45 and above.
Samba TV measures effectiveness of Twitter in driving TV tune-in
2019-03-28 11:30:30| Digital TV News
Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
Tags: tv
driving
measures
effectiveness
Sites : [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [58] [59] [60] [61] next »