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605 and Research Measurement Technologies measure contextual impact of TV
2019-04-11 15:40:08| Digital TV News
605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMTs context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
Tags: tv
research
impact
technologies
SpotX and clypd to integrate for linear TV and OTT
2019-04-11 15:30:43| Digital TV News
SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
4C and iQ Media combine to create unified TV intelligence network
2019-04-10 16:30:50| Digital TV News
4C and iQ Media have created Kinetiq, an entity that combines iQ Media and 4C's Teletrax. Kinetiq will serve as the world's largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.
Over 30 million Americans have never paid for traditional TV
2019-04-09 16:30:33| Digital TV News
While media attention often focuses on 'Cord Cutters' adults who give up their cable or satellite TV subscriptions new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
Tags: tv
million
paid
traditional
Build-out plans announced for Next-Gen TV in top 40 U.S. TV markets
2019-04-08 21:00:20| Digital TV News
At the 2019 NAB Show, a broad coalition of broadcast television station groups announced plans to deploy Next-Gen TV in the 40 largest U.S. TV markets by the end of 2020. The market-driven effort builds on the testing and rollouts that have already taken place.
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