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Wurl launches cross-platform advertising service for Connected TV

2019-10-02 19:00:32| Digital TV News

Wurl has announced the general availability of AdPool, an advertising marketplace enabling video producers to sell their CTV ad inventory to thousands of advertisers. The offering is free to video publishers and CTV platforms that are part of the Wurl Network.

Tags: service tv advertising connected

 

Nielsen enhances cross-platform campaign measurement across TV and digital

2019-01-07 12:30:18| Digital TV News

Nielsen has announced the launch of enhanced cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television.

Tags: digital campaign measurement enhances

 
 

comScore cross-platform video advertising measurement beta goes live

2018-09-27 13:30:33| Digital TV News

comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.

Tags: video live advertising beta

 

Nielsen expands cross-platform measurement across local markets

2018-09-26 14:40:23| Digital TV News

Nielsen (NYSE:NLSN) has announced an expansion of its Total Audience capability for local measurement of ads and content across all 210 local DMAs. This custom solution leverages key Nielsen Total Audience solutions to measure reach, frequency, and GRP performance for ads and content across digital and TV at the local market level.

Tags: local markets measurement nielsen

 

OpenShift Brings Full Cross-Platform Flexibility to Azure Cloud

2018-05-10 14:00:00| TechNewsWorld

Microsoft and Red Hat introduced OpenShift on Azure at Red Hat Summit 2018 in San Francisco. This release is the first fully managed, easy-to-use version of OpenShift in the cloud, the companies said. The fully managed integration of OpenShift on Azure means that Microsoft and Red Hat will join to engineer, operate and support the platform. That combined support will keep it up-to-date.

Tags: full brings flexibility cloud

 

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