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Tag: rebranding
VIDEO: Rebranding Indias rural cigarette
2015-10-09 12:51:34| BBC News | Business | UK Edition
Can manufacturers of the bidi cigarette attract city smokers as well as rural ones?
Tags: video
rural
cigarette
indias
Rebranding Mistakes & Marvels: 5 Lessons: Learned
2015-09-28 19:17:35| Beverages - Topix.net
Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with "New Coke." The public was outraged and let Coca-Cola know they didn't want a "new" Coke.
Tags: learned
lessons
mistakes
marvels
Activist Corvex Rebranding American Realty Capital?
2015-08-04 07:07:32| Air Courier - Topix.net
American Realty Capital Properties is the Corvex Management target that's getting a makeover. The REIT that had so much struggles last year due to an accounting scandal is changing its name and rebranding its website.
Tags: american
capital
realty
activist
Whats in a name? A journey in airport rebranding
2015-06-29 01:00:00| Airport Technology
After a recent poll suggested that Bristol airport should rename itself after the famous graffiti artist Banksy, Eva Grey explores the process of changing an airports name and the significance behind such a shift in identity.
Tags: in
airport
journey
rebranding
Steve Higdon leads rebranding effort at Private Client Services
2015-05-29 19:35:33| Air Courier - Topix.net
Steve Higdon , a former Greater Louisville Inc. president, has moved on to his next venture, one he calls a "natural extension" of his career that came at the right time. Higdon joined Private Client Services LLC as the chief development officer in January.
Tags: services
private
effort
client