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Tag: rebranding
The climate movement needs rebranding, but these Milton Glaser buttons won't do it
2014-08-09 16:00:00| Climate Ark Climate Change & Global Warming Newsfeed
Fast Company: The creator of the "I Love NY" symbol is trying his hand at a climate change campaign. When legendary graphic designer Milton Glaser created the "I Love NY" symbol in 1977 for a government ad campaign, he didn't know it would be a ubiquitous icon nearly 40 years later. Now, at the age of 85, Glaser is hoping to recreate some of that viral success for an issue he's personally most passionate about: fighting climate change. "It's the most important issue on Earth--the end of the Earth," Glaser...
Tags: it
movement
buttons
climate
Designer Takes a Stab at Re-Branding Samsung
2014-08-09 02:37:42| PC Magazine Cell Phones Product Guide
Goodbye, multiple logos across multiple products. Hello, Samsung "S."
Tags: takes
samsung
designer
stab
Tops Markets rebranding fleet of trucks
2014-07-28 08:46:08| Grocery - Topix.net
Tops Markets LLC is rolling out a new look for its delivery trucks to spread the word about fresh meat and produce.
Tags: markets
tops
trucks
fleet
Peet's expands in Baltimore/Washingtonby rebranding Caribou
2014-04-08 03:27:31| Food - Topix.net
Peet's Coffee & Tea is expanding into the Baltimore and Washington markets, with plans to rebrand 23 former Caribou Coffee shops, including one in downtown Baltimore.
Tags: expands
caribou
rebranding
peets
Pep Boys banks on rebranding effort for 'Road Ahead'
2014-04-03 18:32:26| Auto Parts - Topix.net
Automotive aftermarket retailer Pep Boys Manny, Moe & Jack is mapping a return to its glory days - back when its famous founding trio knew their customers by name and lifelong relationships were forged.