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Coca-Cola Collects Data From Vending Machines; Swedish Publishers Test Ad Block Market

2016-03-15 08:28:56| Beverages - Topix.net

Coca-Cola recently "beaconed the hell out of" its vending machines and real-world locations, and is now figuring out how that new connectedness could drive sales. A loyalty scheme set for this spring, for example, will feature an app that can be used to buy drinks at any Coke vending machine and get rewards .

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